‘If it is true that soulmates should forever, always remain happy together.
Likewise,forever, together, is a long time for soulmates to remain happy together.’
Rhetoric. a reversal in the order of words in two otherwise parallel phrases, as in “He went to the country, to the town went she.”
What Phillips likes best, however, is wordplay. Inversion, circumlocution, alliteration, assonance, chiasmus, paradox: there’s nothing he doesn’t go in for. “The unexamined life is surely worth living, but is the unlived life worth examining?”
One well-known example of chiasmus is Quintillian’s purported phrase “one does not (a) live to (b) eat; one (b) eats to (a) live.” … Other examples are Mae West’s “it’s not the men in my life [that matter], it’s the life in my men.” And then there is President John F. Kennedy’s famous phrase, “ask not what your country can do for you; ask what you can do for your country.”